JF Rey and Tree Eyewear Event

You're Invited

To kick off our events in 2025 we are starting with two of our favourite eyewear brands; Tree Spectacles and JF Rey both on the same day!

Each brings it's own different European style, JF Rey with it's French chic and cool design touches, Tree with their bold Italian design softened with their beautiful colour palette.

Where: Our Durham practice 

When: Friday 28th March 9.30am - 4.00pm

We'll also have our friendly eyewear ambassador, Sarah, on hand to show case the best that these brands have to offer and to answer any questions you may have about any of the frames.

And what is even better there will be exclusive discounts available on all these eyewear collections through the day!

 

 

Find your Eyewear Style

 During the event our team will be available to guide you through finding your new glasses using our unique eyewear style consultation.

 These will only be available by appointment so please call the team or click to book yours so you don't miss out.

 

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Enter The Prize Draw

And to say thank you for joining us you'll be entered into a prize draw to win a meal for 2 at our neighbour Bell's fish and chip restaurant. There'll also be treats and plenty of drinks available through the day.

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Find out more about the eyewear on show during the event 

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JF Rey

J.F. Rey is synonymous with bold creativity, modern sophistication, and constant innovation. Rooted in the spirit of French artistry, this independent eyewear label has become a beacon for opticians and design enthusiasts worldwide who value originality and craftsmanship. 

Founded in 1995 by Jean-François Rey and his wife Joelle, the brand emerged from their shared passion for designing eyewear that marries elegance with technical ingenuity. From the very beginning, their collections have embodied a philosophy of uncompromising quality and a relentless drive to create pieces that stand out.

 

For our clients who love quirky shape and colour then these are definitely the right frames for you. 

 

At the heart of J.F. Rey's identity is its signature use of colour and form. Intricate metalwork, engraved surfaces, and inventive material combinations give life to frames that are not only functional but also deeply expressive. The brand’s creations are a testament to its designers' expertise and unyielding attention to detail.

 

Whether discreetly understated or strikingly avant-garde, J.F. Rey frames are designed to make a statement while remaining effortlessly wearable.

 

The brand's mastery over materials - ranging from titanium and acetate to 3D-printed composites and even wood-carbon blends - underscores its commitment to innovation. These technical feats are paired with impeccable craftsmanship, as every frame undergoes meticulous design and manufacturing processes.

Jean-François is one of the most respected eyewear designers in the world.  He has been at the forefront of eyewear style for the past 30 years. In fact many of the eyewear brands you know tend to copy or more accurately water down his designs to sell to the mass market. 

 

J.F. Rey eyewear is more than an accessory - it’s an artistic statement, a tribute to individuality, and a testament to the brand’s dedication to pushing creative and technical boundaries.

Find out more about JF Rey eyewear here.

 

 

 

 

 

 

TREE Spectacles

 

Founded in 2011, TREE could be viewed as a relative newcomer to the eyewear market. 

But don't let the lack of history fool you - they are truly amazing pieces of eyewear. 

TREE is not just a brand; it is a dream that has grown in the hands of four people, bound by a deep passion and a shared love for design and eyewear. Marco, Fiorenzo, Damiano, and Giovanna are the custodians of a journey that began with the bold idea of transforming their vision into something tangible, something unique. Their adventure was born in an environment filled with light, ideas, and genuine connections, where every detail, every curve, and every line is the result of an irreplaceable synergy.

 

They eyewear they produce follows their philosophy of having clean, minimal, refined lines to create beauty.

The following is a quote directly from Marco and his co-founders;

"We have created a collection that embodies our vision of minimalist and modern style characterized by essential forms.

The models reflect a concept of contemporary aesthetics and each piece has been conceived with the intention of expressing Beauty through a clean and sophisticated design."

They travel the world looking for the best materials to marry with their innovative technical solutions.

 

The colours they choose are soft yet striking because of the high finish on each piece.

You have to come and see them for yourself to really get to see how beautiful they are.

 

You can find out more about TREE spectacles here.

 

 

 

 

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